Notes on building websites that earn their keep.

Practical writing for founders and marketing leads. No trend reports, no filler, just what we would tell you if you asked us over coffee.

Process 20 October 2026

How to brief a web agency so the quote means something

Three agencies, three quotes, wildly different numbers. Usually the brief is the reason. Here is what to put in it.

Ecommerce 2 min read

Around seven in ten online shopping carts are abandoned. Some of that is browsing. A lot of it is fixable.

Platforms 3 min read

Each platform is excellent at something and expensive at something else. A plain comparison, including when none of them is the answer.

SEO 3 min read

AI answers now sit above many search results. Some things about SEO have changed. Many have not. Here is how to tell the difference.

Conversion 3 min read

Before anyone reads your carefully written About page, they run a quick, mostly unconscious set of checks. Here is what they look for.

Performance 4 min read

Slow pages lose people before your message has a chance. Here is what to measure, what usually causes the delay, and what to fix first.

One conversation, no obligation. You will come away knowing where your current site is losing business, whether you work with us or not.